In our world of today, technology advancement has taken over almost every sphere of human life. This has made life easier as the world is now a global market. The inter-relationship amongst individuals and countries has indeed filled up the gap that used to exist in the world at large. Different ideas have over time been established by deep thinkers to further boost productivity. Digital marketing was introduced as a marketing tool to enhance efficiency. This is made possible with the use of the internet and online-based digital technologies which include: mobile phones, desktop and other digital platforms. Therefore, in digital marketing, PPC (pay-per-click) is also another form of online marketing that enables advertisers to pay some amount of money …
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